Professional Certified Coach, Certified Executive Coach, Performance Specialist, Army Veteran

I’m Tony U. Francisco, Ph.D.—coach, mentor, and guide for those ready to transform.

My work spans fitness, nutrition, lifestyle design, executive/leadership, L&D, and high performance. But at the core, I help people outwork their limits—mentally, physically, and professionally.

I didn’t arrive here by accident. My path has been shaped by hardship, self-doubt, and countless battles with the person I used to be. I’ve lived the highs and the lows. And through it all, I made a decision: I wasn’t going to let my story be written by circumstance. I was going to take the pen back.

What followed was a relentless pursuit of truth. I filtered out the hype and uncovered what actually works. I learned how to build discipline, forge grit, and create results from the inside out. No gimmicks or shortcuts. Just progress, every single day.

Here’s the truth:

You don’t need perfect conditions. You don’t need the right genes. You don’t need a miracle.

You need a mindset that refuses to settle. You need someone in your corner who sees the bigger version of you and holds you to it.

That’s what I do. I bring intensity, integrity, and accountability. I won’t sell you dreams, but I will help you build a new reality—one rep, one choice, one breakthrough at a time.

The special ingredient? Be willing to outwork your former self.
And I’ll be right there with you.

Onward,
Chief